Despite these and numerous articles on why employee engagement is crucial to productivity, the reality with most business leaders is different.
Most Business Leaders consider engagement a nice-to-have,
not a business critical item
This is because even though everyone understands the theory and important of engagement, the actual benefits or ROI of employee engagement is typically not measured or experienced in companies. But if you ask HR leaders everyone is unanimous that employee engagement is critical to the business success!
WHY is employee engagement important for HR but not as much for business leaders?
Because it’s not perceived as an impact-creator within the organization. You need to dedicate time and resources to generate engagement, but there’s no tangible ROI. Unlike sales or marketing or strategy divisions that bring in revenues, there is no measurable benefit to showcase for employee engagement.
What if we can show the actual business benefit of engaged employees?
What if you could actually see employee engagement ROI, tangibly measure how it drives the sales, marketing, and other teams to perform better?
What if engagement is not something you measure after the fact? Instead you 'engage' your teams daily?
What if you are able to engage your teams toward your business goals?
What is engagement is the differentiator for your organization?
The best companies in the world have already figured out how to turn engaged employees as their competitive advantage