How can you engage people by customizing to their needs without having an army on staff doing so? No wonder why several of us take these approaches to handle employee engagement problem.
- What problem?
- Address pieces of the problem, leaving big areas unanswered
- Prioritize engagement activities lower than business tasks where deadlines loom close
- Solve the issue for a few people and leave the rest dissatisfied
- Do an engagement survey, analyze it like there is no tomorrow, create task forces to address issues and then have to push to the back of the desk when other business priorities kick in.
I should know - been there, done that!
So now we can understand why employees start to get a little confused, overwhelmed, or even grow skeptical about engagement?
To solve this, we need to understand the entire elephant to understand it, rather than to try to solve for the parts we can see. We need a holistic solution that is easy to implement, easy to use, and just a little fun and competitive.
Let’s see what we can draw inspiration from. Facebook, Apple, Google and Amazon.
Look at any of the Big Tech platforms today. No matter how busy people are, most people engage with Big Tech, maybe it be social media, streaming services, online superstores etc. How do you bring along the good parts of how they do business and remove the parts that are unsavory.
Now add Mobile to it. You engage when you want to – or even better when it’s top of mind for employees. How often do we forget to go back to our desk and remember to put in that nice recognition request for someone? What if we are able to do it right when we are thinking about it? Voila- mobile comes in handy!
All this is great! But all that noise from Tech is sometimes overwhelming and distracting! It is easy to get lost in the details. Do we really know how our actions help or hinder us- do we know what people are thinking at any given time, the ability to change direction based on feedback, the ability to predict what people might be interested in the future – without the boredom of repetition? Yes, Analytics takes care of all of those predicaments. We can define our own success and continuously make inroads towards getting there with data, analytics, and eventually AI..
And Cloud – makes it super scalable, secure, available, and easy to implement in any parts of the organization with ease.
Yes, this is what SMAC can do for engagement. It is a virtuous cycle of action, interaction, and feedback loop that grows with the changing needs of the company. Letting employees be masters of their engagement destiny.
Leveraging technology to make it easy for managers and HR to engage employees
Making empowerment purposeful and meaningful for employees - trending away from eye-rolls to enthusiasm.
Making it easy to connect the workforce to the reason why they stay working at the same place year on year - not just for a paycheck- but for job fulfillment.
Using technology to enhance human interaction - not replace it
Imagine if your company had the power of Facebook, Apple, Google, and Amazon behind them, how you could engage your employees with your company’s mission and goals!
#SMAC for employee engagement