9 Ways to convert your employees into Brand Ambassadors


 

In the world of social media strategies and strong PR, building a brand has become easier and efficient; but a smart CEO knows that there’s no better PR than an engaged employee.

Happy and loyal employees are the best resources for brightening your brand value. They know your brand like no one else. Therefore, they advocate and speak for your brand in the best way possible. They competently talk about your brand’s character, its goals as well as its ethics.

In this time and age when social media has given everyone a voice of their own, and everyone is allowed to have an opinion; no other strategy can communicate your brand as religiously or sincerely as a loyal employee. Your employees have the capability to support you like an army of warriors when you enter the competition.

Below are some ways you can convert your employees into brand ambassadors.


Communication is the key

COMMUNICATE AND EVOLVE

Your team needs to know about your ideas. They won’t succeed at doing a good job of representing your brand if they feel no connection to your vision. No matter how enthusiastic a team is, they won’t dedicate themselves to a job or a corporate philosophy which doesn’t resonate with them. Without their sincerity, you will have a tough time building a brand dominated with unconvinced millennials.

Acknowledge Reality

DON’T TRY TO MANIPULATE THE REALITY

Your employees know the response your brand has been getting. Instead of brushing the issues under the carpet; address them. Share your concerns with the employees and they will readily participate in fixing the issues to get the best results possible.


Maintain a positive environment

THE GRASS IS GREENER WHERE YOU WATER IT

A positive working environment plays a pivotal role in making your employees talk positively about your brand. Your employees are the real assets of your company and they should feel valued and satisfied. They should feel appreciated for the efforts that they have put into building the brand. This will make them feel more connected to your vision and help in spreading a good word about your company thus playing the role of brand ambassadors.


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Get to know your people

IT IS CRUCIAL TO KNOW YOUR EMPLOYEES AND THEIR STORIES

In this age of social networking, there are stories everywhere. Everybody has a story to tell. People invest themselves in stories and connect more widely through it. Knowing your employees can enlighten you on their experiences and exposure. You can learn a lot about your employess through the stories they tell thus, knowing them personally. Invest your time in knowing your employee’s background to direct their skills in the right direction.

Allow them to Lead

WE RISE BY LIFTING OTHERS

Employees have great potential. Give them the opportunity to present their ideas and it will definitely turn out to be game-changing for the company. Often, employees feel diffident to say or act on those brilliant ideas. Provide your employees a comfortable environment in which they don’t feel hesitant to talk; give them opportunities to lead sometimes.

Provide incentives

INCENTIVE IS THE BEST MOTIVATOR

Create healthy and friendly competition among the employees to accomplish certain goals and set awards if they manage to flourish. Reward the best employees with perks and social recognition. Arrange office parties, rewards or giveaways to motivate the employees. Incentives like these encourage your team to go beyond their comfort zones.


Listen to What They Hear

IF YOU LISTEN BETTER, YOU WILL SELL MORE

Listen to employee’s inputs on what they get to hear from the customers. Don’t overlook their feedback as superfluous or unnecessary. They interact with the customers on day to day basis and they know exactly how your brand is being received in the market. Pay close attention to what they have to say.


Equip employees with the right tools and training

LOYALTY COMES FROM TRAINING AND DISCIPLINE

Provide your team with a toolkit, train them to invest in social media by creating assets like design graphics, photos, hashtags and customization of your brand for different social networks. This can help in promoting your brand with a lot of ease and in an organized way. A great way to upskill your staff is by enrolling them in marketing training to equip them with various marketing strategies. Investing in your employees will help you in building engagement and upping your employee’s skills to benefit your company.

Provide merchandise

EMPLOYEES LOVE FREE STUFF

Provide your employees with free goodies that have company’s logo plastered on. It helps in creating brand awareness. Providing them with occasional treats will advertise your brand to their family and acquaintances. They will also post about it on social media platforms which can definitely work in the company’s favor.

A lot of this stuff need not be time consuming. You can automate activities and campaigns with the Journyz platform. Explore the Journyz platform and all that possible with it.

And if you are the hands on kinds, why don't you go ahead and give it a spin!

Onboard a small team, and feel the magic 🙂

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